Elliot Aronson's primary research interests reside in the general area of social influence. Throughout his career he has tried to do experiments that would integrate his passion about basic science with his desire to apply these research findings toward improving the human condition (e.g., to reduce prejudice, deter bullying, and convince people to conserve energy and other natural resources).
Professor Aronson is the only psychologist to have won APA's highest awards in all three major academic categories: For distinguished writing (1973), for distinguished teaching (1980), and for distinguished research (1999). In 2002, he was listed among the 100 most eminent psychologists of the 20th Century (APA Monitor, July/August, 2002). In 2007, he received the William James Award for Distinguished Research from the Association for Psychological Science.
Professor has taught at Harvard University, the University of Minnesota, the University of Texas, the University of California at Santa Cruz, and Stanford University. He lives in Santa Cruz, California, with Vera, his wife of more than 55 years.
For further information, please see his publications as well as these links:
The Life Cycle: Psychology & Philosophy of Meaning
Experimental Methods in Social Psychology
Introduction to Social Psychology
Social Influence and Persuasion
The Life Cycle: Psychology & Philosophy of Meaning
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